Google Budget Calculator is an online tool that provides complete information about your ad spend. This depends on clicks, impressions, conversions, and CPA (cost per acquisition).
This tool gives you an idea of ​​your daily ad budget based on CPC, CTR, and conversion rate.

Ad impression calculator

Google Ads ROI Calculator

Quickly estimate your ad performance by entering budget, CPC, CTR and conversion rate. View live results and a visual breakdown below.



Enter a positive number.


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Enter a valid percentage.


Enter a valid percentage.


Google Ads ROI Calculator

This tool can also be used to manage an online ad budget.

Daily Budget: The total amount you plan to spend on daily ads.

Average CPC (Cost-Per-Click): The average cost you pay each time someone clicks your ad.

Average CTR (Click-Through Rate): The percentage of ad impressions that result in clicks.

Conversion Rate: The percentage of clicks that lead to a desired action (sale, signup, etc.).

It also provides a live pie chart breakdown of clicks vs. conversions vs. “other” impressions and allows you to choose your preferred currency.

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